Northeast

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, Jayveer Singh explores the Stone Garden, NEZCC in Dimapur, a cultural space where art, heritage, and nature coexist in quiet harmony. With stone sculptures narrating indigenous stories and an entry fee of just ₹40, this serene garden offers a meaningful, immersive glimpse into the soul of Northeast India.

Step into history with Oriflame presents Whosthat360 Northeast Influencer Yatra as we explore the timeless Kachari Ruins in Dimapur. Dating back to the 10th-13th century, these stone pillars whisper stories of the Dimasa Kachari kingdom. Experiencing this site as a creator felt grounding, where ancient heritage met modern storytelling, reminding us why some journeys go beyond content and stay with you.

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, Dimapur's Super Market Area turned into a lively activation zone on 15 April. Set within one of the city's busiest public spaces, the activation blended beauty, fragrance, and influencer interactions into everyday street life, drawing steady footfall, organic engagement, and realtime conversations that reflected the city's vibrant, on-the-move energy.

As Oriflame presents Whosthat360 Northeast Influencer Yatra continues through Nagaland, anticipation builds for the upcoming activation at Kohima's OLD NST on 17 April. Set in one of the city's busiest public spaces, the activation promises street-level beauty experiences, influencer interactions, and organic engagement, bringing fragrance, conversation, and youth-driven energy into Kohima's everyday urban rhythm.

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, Jayveer Singh, Content Head at Whosthat360, explores Khawhpawp Waterfall in Aizawl, an easy escape where water replaces noise. Tucked close to the city, the gentle cascade, raw surroundings, and unhurried pace offer a rare pause, reminding travellers that stillness and balance can exist quietly, without spectacle, right within everyday urban life.

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, Jayveer Singh, Content Head at Whosthat360, explores Lalsavunga Park in Aizawl, a hilltop escape defined by its iconic bridge. Suspended above sweeping hills, the park offers rare stillness, expansive views, and a moment to slow down, making the walk across its bridge an experience of perspective, calm, and quiet connection with Mizoram's landscape.

Meghalaya's crown jewel, Umiam Lake, 15 km north of Shillong, captivates the Northeast Influencer Yatra. This 1960s man-made reservoir amid pine-clad Khasi Hills spans 10 sq km, mirroring sapphire skies. Yatra creators dive into kayaking, zorbing, water skiing, boating past Lumpongdeng Island, and misty trails. Nehru Park offers picnics; Sunset View Deck glows golden. Resorts like Orchid Lake Resort blend Khasi charm with adventure. A serene hydroelectric haven gateway to Northeast treasures.

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, Jayveer Singh, Content Head at Whosthat360, explores Tripura through its understated vegetarian food traditions. Moving beyond stereotypes, this feature uncovers simple, rooted Tripuri dishes that reflect the state's land, culture, and everyday life, revealing how comfort, tradition, and quiet flavours shape a lesser-known side of Tripura's culinary identity.

Dimapur is set to host the Northeast Influencer Yatra on April 15, bringing together beauty, fashion, influencers, and live demonstrations in an exciting, high-energy event at the Super Market area.

As part of the Northeast Influencer Yatra, presented by Oriflame, Millennium Centre in Aizawl hosted a lively beauty and lifestyle activation open to the city's walk-in audience. Curated by whosthat360, the experience featured fragrance discovery, a practical makeup demonstration, and influencer-led engagement, drawing steady footfall and creating an interactive space that blends everyday beauty with community participation.

Set around Agartala's most iconic landmark, this city diary follows Whosthat360 on the Northeast Influencer Yatra presented by Oriflame. Jayveer Singh spends a calm, unhurried day around Ujjayanta Palace, walking through history, quiet streets, local flavours, and soft evenings. The story captures Agartala's gentle rhythm, where heritage blends seamlessly with everyday life, and the city reveals itself through stillness rather than spectacle.

As part of the Northeast Influencer Yatra, presented by Oriflame, MBB College in Agartala hosted a lively campus activation focused on beauty, self-expression, and youth engagement. Curated by whostthat360, the event featured fragrance discovery, a hands-on makeup masterclass, and strong student participation, creating an interactive space that blended learning, lifestyle, and community-driven experiences.

Whosthat360 lands in Shillong for a soulful 24-hour city diary, as Jayveer Singh explores the Scotland of the East on the Northeast Influencer Yatra presented by Oriflame. From misty mornings at Umiam Lake and thundering waterfalls to cozy cafés, local culture, and slow hill conversations, this journey captures Shillong's quiet charm, scenic beauty, and the warmth that lingers long after the clouds lift in Meghalaya's ever-changing, music-filled mountain capital today.

Exploring Shillong's indie café scene through a proudly vegetarian lens, this food story follows Whosthat360 on the Northeast Influencer Yatra presented by Oriflame. From comforting veg breakfasts and cheese-loaded sandwiches to warm desserts and soulful coffee, Jayveer Singh shares how eating veg in a meat-loving hill city turns into a surprisingly satisfying, slow, and flavour-packed experience, one café, one cloud-filled afternoon at a time.

Traveling beyond Shillong with Northeast Yatra, this personal feature explores Mawlynnong, Asia's cleanest village, and Nongriat, home to the iconic Double Decker Living Root Bridge. Through quiet paths, thousands of stone steps, and nature-grown architecture, Jayveer Singh captures how Meghalaya's villages blend sustainability, tradition, and breathtaking beauty, offering not just sights to see, but lessons in living gently with nature.

Inside the Northeast Influencer Yatra: Oriflame hosts high-energy beauty activation at Lady Keane College

A 30+day, 5,000+ km journey across 13 cities, bringing together creators, communities, and opportunities to empower women and promote entrepreneurship through real, on-ground experiences.

Discover everything you need to know about the Oriflame x Whosthat360 North East Yatra, a 13-city journey celebrating beauty, culture, and creator communities across the Northeast. From influencer-led storytelling to on-ground masterclasses, skincare demos, and Oriflame's Beauty Partner caravan, this yatra highlights authentic regional voices while showcasing real beauty rituals. A first-of-it-skind collaboration, it captures the spirit, diversity, and creativity of the Northeast in its purest form.

Whosthat360 launches the Northeast Influencer Yatra, a 30+ day creator movement powered by Oriflame and its on-ground experience Caravan. The initiative highlights regional talent through cultural storytelling, creator collaborations, and immersive community interactions across 100+ cities. With strong brand backing and leadership vision, the Yatra aims to boost visibility for Northeast creators and bring their stories to the national spotlight.

The Northeast Influencer Yatra by Whosthat360 is a 30+ day creator movement spotlighting the talent, culture, and stories of India's Northeast. Supported by Oriflame, the journey brings together local creators, students, and emerging voices for workshops, collaborations, cultural moments, and real onground storytelling. Designed to amplify regional talent and bridge mainstream visibility gaps, the Yatra will conclude with a grand finale in Kolkata. The countdown begins as the region prepares to step into the national creator spotlight.