Kohima Gears Up for Oriflame Activation at OLD NST

As Oriflame presents Whosthat360 Northeast Influencer Yatra continues its journey across Nagaland, all eyes are now on Kohima's OLD NST for the upcoming activation on 17 April. Known as one of the city's busiest and most recognisable public spaces, OLD NST is set to become the next hub of beauty, interaction, and youth‑led energy.

A Landmark Location:

OLD NST sits at the heart of Kohima's everyday movement. With steady footfall, local shoppers, and constant street activity, the location offers the perfect setting for a street‑level activation that blends seamlessly into the city's rhythm. The space is expected to attract curious onlookers, passers‑by, and regular visitors throughout the day.

Beauty in the Everyday:

The upcoming Oriflame activation is designed to meet people where they are, right in the middle of daily life. Beauty and fragrance experiences will unfold in an open, accessible format, encouraging organic discovery rather than staged participation. Visitors can expect an experience that feels approachable, interactive, and rooted in real conversations.

Photo Credit: Instagram

Influencers on Ground:

Regional influencers will be present on‑site, engaging directly with the crowd and capturing live moments from the location. Their presence will help translate on‑ground energy into digital storytelling, extending the activation's reach across social platforms even before the day unfolds.

Interactive Touchpoints:

From fragrance sampling to quick beauty interactions, the activation promises hands‑on engagement designed for spontaneous participation. The focus remains on ease, short conversations, quick trials, and everyday beauty insights that fit naturally into the flow of the space.

Building Momentum for the Yatra:

The Kohima stop at OLD NST is expected to add a strong urban chapter to the Northeast Influencer Yatra. As the journey moves forward, this activation is set to reflect how beauty, influence, and community engagement come together most effectively in public, lived‑in environments.