Oriflame Engages Students with Beauty Experience at Guwahati College

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, the journey in Assam made a vibrant and youthful stop at Guwahati College. Known for its energetic campus vibe and diverse student community, the location offered the perfect setting for a dynamic, youth-driven beauty activation.

A Campus Full of Energy

Guwahati College buzzed with excitement as students moved between classes, creating a naturally lively atmosphere. The activation seamlessly blended into campus life, catching the attention of curious students who paused to explore. The youthful crowd added a fresh layer of energy, making the space feel vibrant and interactive throughout the day.

Photo Credit: Instagram

Beauty Meets Youth Culture

Set within a college environment, the Oriflame experience took on a more relatable and playful tone. Students engaged with products not as consumers in a formal setup, but as individuals discovering beauty in a casual, friendly space. The activation resonated strongly with a generation that values authenticity and self-expression.

Influencers Among Students

Regional influencers became a bridge between the brand and the campus crowd. Walking through the college corridors and open spaces, they interacted with students, shared personal insights, and documented spontaneous reactions. Their presence helped transform everyday campus moments into shareable digital content.

Photo Credit: Instagram

Interactive Product Discovery

From skincare to fragrances, students explored multiple product touchpoints. Quick trials, instant feedback, and easy conversations made the experience engaging without being overwhelming. The focus remained on simplicity, allowing students to learn and experiment at their comfort level.

Conversations That Matter

The activation encouraged open dialogue around beauty and self-care. Instead of structured demonstrations, informal exchanges took centre stage, giving students practical tips and a better understanding of products suited to their daily routines.

Photo Credit: Instagram

A Youth-Driven Yatra Stop

The Guwahati College activation brought a fresh, campus-centric dimension to the Northeast Influencer Yatra. It highlighted how beauty connects deeply with younger audiences when experienced in familiar, comfortable spaces, turning everyday college life into an engaging and memorable brand interaction.