Exclusive interview

Parul Gulati has revealed how she transformed Nish Hair from a small startup launched with just Rs 5,000 into a business worth nearly Rs 50 crore. The actor-turned-entrepreneur credited consistent content creation, founder-led marketing and solving a real customer problem for the brand's success. From selling hair extensions herself to becoming the face of Nish Hair, Parul's journey highlights the power of execution, social media and perseverance.

Parul Gulati shares insights on building a content-first jewellery brand, balancing instinct with data, and staying authentic in a crowded digital landscape. In this exclusive conversation with Jayveer Singh, she also opens up about challenging traditional narratives through the 'Malkin Collection' and why creating culture, not chasing trends, is key to long-term brand relevance and trust in today's social media-driven world.

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