Northeast Influencer Yatra Rolls Out: Whosthat360 and Oriflame Unite to Spotlight Regional Creators

Whosthat360 is set to roll out an ambitious creator‑driven movement with the launch of the Northeast Influencer Yatra, a 30+ day cultural and storytelling journey across the Northeast and East India. This edition focuses on something deeper than just content creation; it aims to bring mobility, access, and on‑ground empowerment directly to the communities shaping the future of digital India.

The Oriflame Caravan Joins the Yatra:

This year, the initiative introduces a major highlight, the Oriflame Caravan, a fully branded experiential vehicle traveling alongside the Yatra. Designed to bring beauty, entrepreneurship, and creator engagement directly to towns, colleges, and cultural hotspots, the Caravan will be a centerpiece of the movement.

The Caravan will host product experiences, workshops, meet‑and‑greets, and creator interactions, transforming each stop of the Yatra into an immersive hub of inspiration.

Leadership Speaks: Celebrating the Soul of the Northeast

Sharing the vision behind the movement, Vaibhav Sehgal, Co-Founder and CEO- RPVL Group, says, "What is the first thought that comes to our mind when we think about the Northeast? Beautiful people, scenic views, dream road trips, peace, tranquility, and unadulterated talent. We at whosthat360 are proud to bring the Wonders of North-East India and its creator pool to the rest of the world through Oriflame presents North-East Influencer Yatra."

He adds, "100+ cities, thousands of kilometers and hundreds of genre‑agnostic influencers. Join the unforgettable journey and follow us for daily coverage, live telecasts, creator interviews, food exploration, cultural treasures, and a musical fairytale across 40 days."

From Oriflame's side, Abhishek Chakraborty, Head of Brand, PR & Digital, adds perspective, "There is a purity in the Northeast, in its landscapes and its people, that mirrors the high standards we maintain at Oriflame. As we embark on this journey, we are not just looking at content; we are looking at the soul of a region that has long been a powerhouse of innovation. To quote Lachit Borphukan: ‘No task is too small, no effort too large for the honor of my land.' This Yatra is our way of honoring that pride and connecting regional talent with national visibility."

A Movement Ready to Hit the Road:

With the Oriflame Caravan driving experiences and Whosthat360 amplifying creator voices, the Northeast is set to be seen, heard, and celebrated like never before.