Instagram in 2025: Top Features, Trends, and Updates to Watch

With the first half of 2025 behind us, Instagram is poised to help people make the most of the upcoming months. As summer gives way to back-to-school season, live events, and festive celebrations, the platform has introduced a range of new features designed to enhance your experience. From sharing memories of summer adventures to sharing your everyday moments in new creative ways, these updates are designed to help you express yourself, showcase your personal style, and get the most out of your time on Instagram.

From longer Reels and a refreshed profile grid to 2x speed playback and a limited-time Rosalía font, here's a quick look at everything new on Instagram so far this year.

Enhance Your Content Experience

Faster Reels Playback: You can now watch Reels at double speed. This feature lets you quickly skip to the best parts or watch tutorials faster by simply pressing on the screen during playback.

Longer Reels: Now, you can make Reels up to 3 minutes long. This is perfect for sharing detailed stories, travel recaps, or dance routines without cutting them short.

Express Yourself with New Creative Tools

Rosalía-Inspired Font: Add a unique touch to your Stories and Reels with a new font inspired by Rosalía's handwriting. It's available only until the end of July, so try it out soon!

Share Spotify Music: Easily share what you're listening to on Spotify in your Instagram Notes and Stories. You can add songs with audio previews, allowing friends to hear a snippet without leaving the app.

Photo Credit: Pexels

Discover and Connect with Others

Blend feature: Create a shared feed of Reels with a friend. This feature curates content based on both of your interests, making it fun to discover and share Reels together, even when apart.

Improve Your Profile and Insights

Profile Grid Update: Your profile grid now supports a 3:4 vertical format, giving your posts more space. Customize how each thumbnail looks to create a cleaner and more personalized profile.

Improved Insights: New metrics in Insights help you understand how your content is performing. You'll see how quickly your Reels grab attention and get personalized tips to improve your posts.

Enhance Your Direct Messaging Experience

DMs now include instant translation in 99 languages, music previews, scheduled messages, and the ability to pin important messages. You can also invite friends to group chats with QR codes.

Why wait? Start exploring these new features today and discover how they can enhance your Instagram experience!