Kabita Singh to Nyra Dua: Influencers Share Insights on Emerging Trends | Exclusive

Curious about what's trending and what's fading on social media? We've got you covered! We teamed up with top Snap creators to share their expert insights and predictions on the upcoming trends.

Excerpts...

Nyra Dua: "Beauty This Season Is Stepping Into Its Softest Era..."

Snap Star Nyra Dua shares, "Fashion is having a personality shift. It's not just about what looks good, it's about what feels real. There's a wave of unpolished glam: undone hair with statement accessories, thrifted pieces mixed with designer dupes, and styling that tells a story. People connect more with everyday style, shared in the moment. Beauty this season is stepping into its softest, most expressive era. It's less about covering up and more about enhancing what's already there. We're seeing a shift toward skin-first routines: lightweight bases, sheer washes of color, and products that let real texture shine through. The focus is shifting from transformation to enhancement, where features are celebrated, not hidden. As someone who shares these moments daily, I've seen how simplicity and honesty resonate more than ever."

Photo Credit: Instagram

Kabita Singh: "This Generation Is Leaning Towards Healthier Options"

Snap Star Kabita Singh says, "As a chef, food has always been my love language, a way to bring people together, create memories, and share a part of myself. Today, I see the way we connect through food has changed. The kitchen is no longer just four walls; it's become a young, digital community that thrives on creativity, sharing, and constant discovery. What excites me most about Gen Z is their perspective on food. They don't just see it as fuel, they see it as self-expression, an experience, and often a statement of who they are."

Photo Credit: Instagram 

She added, "This generation is leaning towards healthier options, they're curious, and they want to try new, innovative ways of cooking. But at the same time, they want it to be simple, quick, and approachable. They don't have the patience for complicated recipes, but they do have an appetite for fun, engaging ideas that fit into their fast-paced lives. That's why platforms like Snapchat are so powerful. They have this young new audience that I can connect to and don't find anywhere else. Through Spotlight, I can meet Gen Z where they are and share content that feels authentic to them. Instead of presenting cooking as something intimidating, I break it down, showing that you can whip up a delicious, healthy meal in minutes."

Ankur Agarwal: "The Digital World Is Finally Learning To Laugh At Itself"

Snap Star Ankur Agarwal mentions, "The best kind of comedy is the one that doesn't take itself too seriously. Everyone's in on the joke, from creators roasting their own content to brands laughing at their quirks. I love how this wave of self-aware humor makes space for honesty as it's less about perfection and more about playful chaos. The digital world is finally learning to laugh at itself, and honestly, that's the best part."

Photo Credit: Instagram

What's your take on the future of content creation trends? Share your thoughts in the comments below!