Whosthat360 exclusive

Parul Gulati shares insights on building a content-first jewellery brand, balancing instinct with data, and staying authentic in a crowded digital landscape. In this exclusive conversation with Jayveer Singh, she also opens up about challenging traditional narratives through the 'Malkin Collection' and why creating culture, not chasing trends, is key to long-term brand relevance and trust in today's social media-driven world.

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