Delhi HC Directs Google To Remove Ads With AI Images Of Sadhguru

The Delhi High Court has directed Google to deploy its technology to curb fake advertisements on YouTube that use AI-generated images and deep-fake videos of Sadhguru.

Sadhguru's AI Image In Ads Sparks Delhi HC Action:

Justice Manmeet Pritam Singh Arora, hearing the matter on October 14, told Google that publishing advertisements that show Sadhguru's arrest must be stopped immediately and asked Google and Isha Foundation representatives to meet and work out a lasting solution to prevent recurrence of such cases.

The court further said that if the company had any technological limitations or reservations, it must file an affidavit detailing the reasons. It was pointed out that Google's own policies prohibit clickbait ads surrounding negative life events like arrests or deaths, and that under India's intermediary rules, the platform is required to proactively identify and block previously removed infringing content.

Photo Credit: Instagram

Earlier, HC Granted Protection to Sadhguru's Personality Rights:

In May 2025, the Delhi High Court granted protection to Sadhguru's personality rights and directed Google to suspend or take down fake and misleading content and channels. Despite the ruling by HC, deceptive ads have reportedly continued to appear on YouTube, misleading viewers and enabling online scams.

Isha Foundation's Official Statement:

In its official statement, the Isha Foundation said: The Delhi High Court has directed Google to use its technology to counter fake advertisements using Sadhguru's AI-generated images. The order came after Sadhguru and Isha Foundation highlighted Google's failure to prevent the continued misuse of Sadhguru's name, image, and videos through misleading AI deepfake advertisements, including the ad about Sadhguru's fake arrest, on its video sharing platform YouTube."