Kabita Singh and Sanket Mehta on What's Next in Content Creation: Exclusive

The world of content creation and social media is constantly evolving, with trends and algorithms changing in the blink of an eye. What's relevant today may fade away tomorrow. Amidst the chaos, creators often wonder how to craft content that drives the best possible engagement. To shed light on these questions, we've connected with Kabita Singh and Sanket Mehta to share their expert insights on the forthcoming trends in content creation.

Excerpts...

Photo Credit: Instagram

Kabita Singh: "I'm Seeing A Huge Shift Towards Short-Form Videos..."

Snap Star Kabita Singh shares, "The world of food content creation is buzzing right now. I'm seeing a huge shift towards short-form videos – think quick, engaging snaps, reels, and shorts that get straight to the point. But equally exciting is the rise of vlog-style food content. People love the more personal, storytelling approach, whether it's exploring local eateries, trying international snacks, or even just sharing a day in their kitchen. Plant-based and health-conscious recipes are massively popular, reflecting a growing awareness of wellness and sustainability. And of course, easy, beginner-friendly recipes with readily available ingredients continue to be a staple. The focus is on authenticity, engaging narratives, and delicious results that anyone can achieve!"

Sanket Mehta: "It's Not Just About looking Good Anymore..."

Snap Star Sanket Mehta says, "There's a strong global shift this quarter towards fashion rooted in cultural heritage, and I'm here for it. Whether it's Indian textiles on international runways or creators styling traditional silhouettes in modern ways, audiences are connecting deeply with authenticity and identity. I've noticed that content featuring pieces with cultural storytelling like bandhgalas, juttis, or handcrafted embroideries gets incredible engagement, even from non-Indian audiences. It's not just about looking good anymore. It's about wearing your roots with pride."

Photo Credit: Instagram

What do you think about upcoming trends in content creation? Do share in the comment section.