2026

POV: Why Meghalaya feels special, and how Shillong brings it to life. From misty streets to serene escapes like Umiam Lake, and from the clean charm of Mawlynnong to the magic of waterfalls and rain, this journey captures the essence of the state. Experiencing Meghalaya through the Northeast Influencer Yatra isn't just about travel; it's about moments, connections, and discovering a place that stays with you long after you leave.

At Cannes 2026, dance creator Nidhi Kumar Malhotra marks a powerful debut, representing India on a global stage. In an exclusive conversation, she reflects a decade-long journey in dance, the emotional significance of Cannes, and bringing movement to the red carpet. From fashion inspired by storytelling to championing the dance community worldwide, Nidhi's presence blends art, identity, and global aspiration seamlessly.

Inside Darjeeling's Happy Valley: My journey with Whosthat360 Northeast Influencer Yatra

The WhosNext2026 Influencer Awards, East and Northeast Edition, brought together some of the region's most impactful creators, celebrating authenticity, creativity, and community-driven influence. Marking the grand finale of the Northeast Influencer Yatra, the event highlighted rising regional voices shaping India's evolving creator economy. From digital storytelling to entrepreneurship, the awards recognized talent that is redefining influence with purpose and cultural depth.

Oriflame shapes a high-energy beauty moment in Kolkata

Oriflame elevates mall culture with a beauty-led experience in Durgapur

Oriflame engages shoppers at City Centre Mall, Siliguri, with a live experience

Oriflame engages students at Rajiv Gandhi University, Itanagar, with live activation

During the Oriflame presents Whosthat360 Northeast Influencer Yatra, a visit to Umananda Temple in Guwahati became a rare pause amid constant movement. Reached by a serene boat ride across the Brahmaputra, the historic Shiva shrine on Peacock Island offers quiet reflection, timeless faith, and calm energy. Surrounded by flowing waters and silence, Umananda stands as a moment of stillness within a fast-moving journey that invites introspection and quiet connection within.

Oriflame adds a lifestyle twist to Dibrugarh's Sohum Mall

Oriflame's campus chapter unfolds at Nagaon College

Oriflame brings an interactive beauty experience to Guwahati College

Maa Kamakhya Temple isn't just visited; it is felt. Standing here, an unexplainable energy takes over, quiet, powerful, and deeply grounding. Logic, science, and questions slowly fade as faith fills the space around you. The atmosphere carries an ancient stillness that calms the mind and anchors the soul. This temple doesn't offer answers; it offers alignment, presence, and a divine calm that stays long after you leave.

Oriflame activates premium beauty experience at Central Mall, Guwahati

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, Jayveer Singh explores Kohima in a single day, walking through war memorials steeped in sacrifice, markets rich with wooden craft traditions, and valleys breathing wild calm. From the silence of the War Cemetery to hilltop views wrapped in mist, Kohima unfolds as a city of memory, craftsmanship, and nature-led storytelling that stays with you long after the journey ends, quietly, deeply.

Oriflame's Kohima activation transformed the OLD NST area into an interactive beauty experience with strong local engagement.

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, Jayveer Singh explores the Stone Garden, NEZCC in Dimapur, a cultural space where art, heritage, and nature coexist in quiet harmony. With stone sculptures narrating indigenous stories and an entry fee of just ₹40, this serene garden offers a meaningful, immersive glimpse into the soul of Northeast India.

Step into history with Oriflame presents Whosthat360 Northeast Influencer Yatra as we explore the timeless Kachari Ruins in Dimapur. Dating back to the 10th-13th century, these stone pillars whisper stories of the Dimasa Kachari kingdom. Experiencing this site as a creator felt grounding, where ancient heritage met modern storytelling, reminding us why some journeys go beyond content and stay with you.

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, Dimapur's Super Market Area turned into a lively activation zone on 15 April. Set within one of the city's busiest public spaces, the activation blended beauty, fragrance, and influencer interactions into everyday street life, drawing steady footfall, organic engagement, and realtime conversations that reflected the city's vibrant, on-the-move energy.

As Oriflame presents Whosthat360 Northeast Influencer Yatra continues through Nagaland, anticipation builds for the upcoming activation at Kohima's OLD NST on 17 April. Set in one of the city's busiest public spaces, the activation promises street-level beauty experiences, influencer interactions, and organic engagement, bringing fragrance, conversation, and youth-driven energy into Kohima's everyday urban rhythm.