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Inside Oriflame’s Buzzing Mall Activation at Sohum, Dibrugarh

Published On: 21 May 2026 12:37 IST
Mall Moments Begin:
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Mall Moments Begin:

Shoppers walking through Sohum Mall pause to explore, turning everyday retail movement into a lively engagement zone. (Image Courtesy: Instagram)

Retail Meets Beauty:
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Retail Meets Beauty:

The activation blends seamlessly into the shopping environment, offering a polished and accessible beauty experience. (Image Courtesy: Instagram)

Influencers in Action:
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Influencers in Action:

Creators interact with visitors, capture candid moments, and amplify the activation across digital platforms. (Image Courtesy: Instagram)

Fragrance Focus:
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Fragrance Focus:

Perfume trials attract steady interest as visitors discover scents and share quick reactions. (Image Courtesy: Instagram)

Quick Beauty Connect:
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Quick Beauty Connect:

Short conversations offer easy tips and product insights suited for daily routines. (Image Courtesy: Instagram)

Explore & Engage:
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Explore & Engage:

Visitors try products at their own pace, creating a relaxed and interactive environment. (Image Courtesy: Instagram)

Dibrugarh Chapter:
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Dibrugarh Chapter:

The Sohum Mall stop adds a refined, lifestyle-driven dimension to the Yatra, connecting beauty with real shopping experiences. (Image Courtesy: Instagram)

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