Prerna Nigam: People Think Content Creation Is An Easy Job, It's Not... | Exclusive

Popular lifestyle and fashion creator, Prerna Nigma, gets candid about the things she loves and loathes about content creation in this exclusive conversation with whosthat360.

What's the one thing you really love about content creation?

I think it's the freedom to do whatever I want and showcase my individuality. I feel like I can truly be myself and express my personality through my content.

On the flip side, what's one thing about content creation that you don't like?

I think people often underestimate the effort that goes into creating content. They think it's an easy job, but it's not. Even when I'm not feeling my best, I still have to put on a show and be "on" for my audience. It's a lot of pressure, but it's part of the job.

Is there an Instagram profile or content creator that you're currently obsessed with?

To be honest, I was really caught up in the coverage of the Ambani wedding. It was everywhere, and I loved seeing all the different perspectives and updates.

Is there a page or content creator that you don't particularly enjoy or resonate with?

I don't like to name names or speak negatively about other creators. Everyone has their own unique style and audience, and what might not be my cup of tea might be someone else's favorite. I think it's all about respecting each other's individuality.

Who's your favorite content creator?

There are so many talented creators out there, but right now, I'm really enjoying the content from some of the mom influencers, like momwearsprada. I also follow a lot of makeup artists who share some amazing tips and tricks. There are just so many great creators to choose from!