These Days Bollywood Celebrities Actively Follow and Share the Work of Content Creators: Tanvee Kishore

At a very young age, popular Roposo live streamer Tanvee Kishore realized she loved being in front of the camera and performing onstage. She was born in Bahrain and brought up in Dubai. However, during her visit to India after 10th grade, Tanvee's life changed as she bagged a role in the Marathi hit movie - Raada Rox.

Creating content on lifestyle, fashion and beauty, Tanvee has won millions of hearts through her content and is closer to them than ever before. She wanted to be a household name, and with the rise of live entertainment in India during the pandemic, she joined Roposo – a live entertainment platform, and since then, there's been no looking back. In an unfiltered conversation, she shares how one can make it big in live streaming, the entertainment industry and Lakme Fashion Week.

You have made your own space in the world of creators over the years. With your experience, what advice would you give to aspiring content creators who are just starting?

Content creation and influencer marketing have become the next big thing today. Brands - big or small - are actively seeking content creators and influencers to promote their products or services, and the budgets allocated for these have also grown significantly. From my experience and journey, creating your unique niche and staying true to your personality is critical. That's the best advice I can give to aspiring content creators. Avoid being influenced by other influencers and focus on authenticity. People are more likely to connect with you and appreciate your content when you are genuine and show your true personality.

Can you make it big in the live entertainment space and get into Bollywood through your current path, just like influencers like Prajakta Koli, Kusha Kapila and others?

Yes, I am on the right path towards achieving this goal. I initially started as a live-streaming creator for fashion on Roposo. I have diversified and experimented with various topics such as health, beauty, nutrition, Bollywood, music, and more. Content creators who excel in their craft are acknowledged and recognized for their exceptional work everywhere. For instance, today, even renowned Bollywood celebrities actively follow and share the work of content creators on their social media handles. This recognition from industry stalwarts is a testament to the quality of content created by creators across various platforms, ultimately paving the way to Bollywood, as we have seen. As a live-streaming content creator, the platform has helped me discover my true personality and helped me break free from the boundaries of public presentation.

Recently you got access to an invite-only for Lakme Fashion Week. How does such access help you grow as a content creator, and what kind of content do you create at such events?

My aim has always been to create authentic content that includes my audience and makes them feel they are experiencing the event with me in real time. I prefer realistic, raw, and relatable content over scripted and overly professional output. During Lakme Fashion Week, I had the opportunity to learn about the inner workings of a highly prestigious event for the first time. From interviewing show directors to understanding and presenting the challenges of the fashion industry, including financial crises, experiential issues, and trends like conscious clothing, I got to showcase some truly unique and never-seen-before content to my followers.

What do you think about the future of content creation and creators?

The future for content creators is incredibly promising. It is currently a booming industry and is expected to continue being so in the future. However, despite the bright prospects, the competition will be fierce, making it challenging for content creators. Hence, it is crucial to persevere, maintain consistency, and stay true to your work. Talent, uniqueness, and likability will significantly shape a creator's success. When all these elements are combined, the outcome of one's efforts can be truly unique.