Kunal Kapoor: "Social Media Has Revolutionized How We Drive Social Change..." | Exclusive

Philanthropist and actor Kunal Kapoor, co-founder of the crowdfunding platform Ketto, has shared his thoughts on how social media has played a key role in making crowdfunding more accessible and impactful. He also discussed how his acting career has provided him with a powerful platform to raise awareness for causes he is passionate about.

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How do you balance your acting career with your philanthropic ventures?

For me, acting and a social business aren't separate paths, they complement each other. My acting career has given me a platform to raise awareness for causes I care about. When I'm working on a film, I can still stay connected to Ketto's mission through our team and technology. It's about finding synergy rather than balance.

Photo Credit: Instagram

What inspired you to co-found Ketto and use crowdfunding for people's causes?

Founding Ketto came from seeing stories of people needing help but lacking access to resources. And at the same time, people looking to help but knowing how to. In 2012, along with Varun Sheth and Zaheer Adenwala, we realized technology could bridge this gap. The inspiration wasn't just about raising funds, it was about democratizing giving and making it easier for anyone to help others.

What's one of the most memorable or impactful campaigns you've been a part of?

One of our most impactful campaigns was during the COVID-19 crisis. People came forward to help others with medical emergencies, oxygen supplies, and supporting frontline workers. Seeing millions of Indians come together during such a difficult time was incredibly moving.

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How do you see the role of social media in driving social causes and change today?

Social media has revolutionized how we drive social change. It allows real stories to reach millions instantly, creating immediate emotional connections. However, it's also made it crucial to verify information and ensure transparency. At Ketto, we've seen how one shared story can create a ripple effect of giving.

As a public figure, how do you use social media to connect with and inspire your followers?

I try to use social media to not just talk about my work in films but also highlight stories of change and impact. It's about showing people that everyone has the power to make a difference, regardless of the size of their contribution.

Photo Credit: Instagram

What's the biggest challenge you face in your personal and professional life in the public eye?

I think any kind of public life, is about constantly portraying and putting forth your best self. The biggest challenge is maintaining authenticity while being in the public eye. I think as difficult as it is, it's important to be genuine about both successes and challenges, whether that's professional or personal.

How do you see the future of crowdfunding in making a difference in people's lives?

The future of crowdfunding is incredibly promising. We're seeing technology making giving more accessible and transparent. I believe we'll see more integration with blockchain for transparency, better storytelling through video and AR, and stronger communities forming around causes using AI

Photo Credit: Instagram

What advice would you give to someone trying to make a difference through social media or crowdfunding?

My advice would be to start small but be consistent. Don't wait for the perfect moment or huge resources. Focus on genuine stories, be transparent about impact, and build trust with your community. Whether it's through social media or crowdfunding, authenticity and persistence are key.