Influencers news

As Oriflame presents Whosthat360 Northeast Influencer Yatra continues through Nagaland, anticipation builds for the upcoming activation at Kohima's OLD NST on 17 April. Set in one of the city's busiest public spaces, the activation promises street-level beauty experiences, influencer interactions, and organic engagement, bringing fragrance, conversation, and youth-driven energy into Kohima's everyday urban rhythm.

Exploring Shillong's indie café scene through a proudly vegetarian lens, this food story follows Whosthat360 on the Northeast Influencer Yatra presented by Oriflame. From comforting veg breakfasts and cheese-loaded sandwiches to warm desserts and soulful coffee, Jayveer Singh shares how eating veg in a meat-loving hill city turns into a surprisingly satisfying, slow, and flavour-packed experience, one café, one cloud-filled afternoon at a time.

Discover everything you need to know about the Oriflame x Whosthat360 North East Yatra, a 13-city journey celebrating beauty, culture, and creator communities across the Northeast. From influencer-led storytelling to on-ground masterclasses, skincare demos, and Oriflame's Beauty Partner caravan, this yatra highlights authentic regional voices while showcasing real beauty rituals. A first-of-it-skind collaboration, it captures the spirit, diversity, and creativity of the Northeast in its purest form.

Maa Lalita, revered in Sri Vidya as Tripura Sundari, embodies the highest form of Shakti, beauty, wisdom, and cosmic power. The Lalita Sahasranama, revealed in the Brahmanda Purana, carries her thousand sacred names that purify the mind and align energies. Reciting the hymn strengthens devotion, clears obstacles, and connects seekers with the transformative grace and subtle presence of the Divine Feminine.

Whosthat360 launches the Northeast Influencer Yatra, a 30+ day creator movement powered by Oriflame and its on-ground experience Caravan. The initiative highlights regional talent through cultural storytelling, creator collaborations, and immersive community interactions across 100+ cities. With strong brand backing and leadership vision, the Yatra aims to boost visibility for Northeast creators and bring their stories to the national spotlight.

The Northeast Influencer Yatra by Whosthat360 is a 30+ day creator movement spotlighting the talent, culture, and stories of India's Northeast. Supported by Oriflame, the journey brings together local creators, students, and emerging voices for workshops, collaborations, cultural moments, and real onground storytelling. Designed to amplify regional talent and bridge mainstream visibility gaps, the Yatra will conclude with a grand finale in Kolkata. The countdown begins as the region prepares to step into the national creator spotlight.

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