Oriflame Presents Whosthat 360 Northeast Yatra 2026: Empowering India's Next Wave of Entrepreneurs

WhosThat 360 has partnered with Oriflame, a skincare and wellness brand, to take forward a journey rooted in creativity and real impact—encouraging women across the country to move towards independence. Northeast Yatra is a 30+ day cultural and creator-led journey across Northeast India, celebrating local talent, communities and new business opportunities. Sweden-based Oriflame operates in more than 60 countries and follows a Social or direct-selling business model, offering beauty and wellness products through a network of independent ‘brand partners' rather than traditional retail stores. At the same time, this initiative will open doors for local influencers from the North East, giving them a chance to showcase their talent and reach a wider audience. Together, they both will travel 5,000 kilometers Plus across 13 cities in the Northeast.

The North East Influencer Yatra 2026, happening from 7th April to 10th May 2026, is all about bringing these stories to life in a way that feels real and relatable. Rather than relying on staged campaigns, this journey is built around genuine moments, honest interactions, and content created naturally while on the move.

The Route

The Yatra will travel across a diverse set of cities: Shillong, Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri, Durgapur, and Kolkata. Each location offers something different—whether it's the calm of the hills, the energy of local markets, or the vibrancy of city life. This mix allows the journey to capture a wide range of experiences and connect with different kinds of audiences.

Oriflame presents Whosthat 360 North East Yatra: How can you become self-reliant?

Over this 30+-day journey, Oriflame opens the door to new earning opportunities and a chance to build something of your own, at your own pace. With minimal investment and low risk, you get the freedom to grow, earn, and take control of your time. Even a few dedicated hours can help you create an additional income stream, supported by products that follow European safety standards base products.

Oriflame Salon on Wheels 

As part of this journey, the company has introduced a specially designed on-wheels salon that will travel across all the mentioned cities. By being part of this tour, you'll get a chance to experience the products firsthand and interact with existing brand partners who are already associated with the company. The truck will also feature a Line-Vu machine, which will analyze your skin and give you detailed insights about it

Commenting on the Northeast Yatra and its partnership with Oriflame, Vaibhav Sehgal, CEO of Red Pixel, said, "At WhosThat 360, we believe stories are strongest when they come from real people and real places. The North East Yatra is Not just another IP—it's a movement to empower individuals, highlight untapped talent, and open doors to new income opportunities. Partnering with Oriflame allows us to combine creativity with purpose and bring this vision to life across multiple cities."

On the other hand, Abhishek Chakraborty, Head of Brand, PR & Digital at Oriflame India, said, ‘We have always believed in empowering individuals to create their own path. Through this collaboration with WhosThat 360, we are bringing that belief to the ground—connecting directly with people, especially women, and offering them a real opportunity to explore flexible income and entrepreneurship through good quality products. The North East Yatra is a meaningful step towards making our vision more accessible and impactful."