Oriflame Brings Beauty and Campus Energy to MBB College, Agartala

The Northeast Influencer Yatra, presented by Oriflame, continued its journey with a spirited campus activation at MBB College, Agartala, turning a regular academic day into an engaging space of beauty, creativity, and student interaction. Curated by whostthat360, the event aimed to create an accessible, high‑energy experience that resonated naturally with the student community.

Strong Student Turnout and On‑Ground Buzz:

From early on, the campus saw a steady flow of students gathering around the activation zone. Curiosity quickly turned into participation as students explored different zones, interacted with the team, and engaged with the experience at their own pace. The atmosphere was lively yet welcoming, creating the perfect setting for conversations around beauty, self‑expression, and confidence.

Photo Credit: Instagram 

Oriflame Beauty Takes Centre Stage:

Oriflame's beauty offerings formed the core of the experience at MBB College. Students were introduced to the brand's fragrance range, sampling scents, discussing favourites, and understanding how different notes pair with everyday routines. The open format encouraged discovery, with students spending time exploring products and sharing reactions with peers.

Photo Credit: Instagram

Makeup Masterclass Adds a Learning Element:

A key highlight of the Agartala stop was a makeup masterclass led by an experienced makeup artist, which attracted focused attention from students. The session broke down everyday makeup techniques, simple base routines, and quick tips suited for college lifestyles. The interactive format allowed students to ask questions, observe techniques up close, and try products firsthand, adding a practical and engaging layer to the activation.

Photo Credit: Instagram

Influencers Amplify the Experience:

The event was further energized by the presence of regional influencers, who interacted with students and captured moments from the ground. Their participation helped extend the activation's reach beyond the campus, bringing local flavour and authenticity to the larger Northeast Influencer Yatra narrative.

Part of a Growing Regional Journey:

The MBB College activation marked another meaningful chapter in the Northeast Influencer Yatra, reflecting the campaign's focus on community‑driven engagement and authentic on‑ground storytelling. With strong student participation, seamless execution, and visible enthusiasm, the Agartala stop reinforced the Yatra's commitment to connecting brands like Oriflame with youth audiences across the Northeast.