Northeast Influencer Yatra in Shillong: Oriflame Brings Beauty, Creativity, and Campus Energy to Lady Keane College

The Northeast Influencer Yatra, presented by Oriflame, made a vibrant stop at Lady Keane College, Shillong, transforming the campus into a lively space of creativity, self‑expression, and engagement. Curated by whostthat360, the on‑ground activation brought together students, creators, and brand experiences in a format designed to be interactive, accessible, and youth‑first. The event was further amplified by the presence of 20+ regional influencers, who joined the Yatra to engage with students and capture the energy of the day through their platforms.

Oriflame Brings Fragrance and Lifestyle Together:

Oriflame's presence added a distinctive experiential layer to the activation. Students enthusiastically explored the brand's range of perfumes, sampling fragrances, exchanging opinions, and sharing the experience across social platforms. With influencers and students engaging side by side, the fragrance zone became one of the most active and visually dynamic areas of the event, blending beauty, lifestyle, and youth culture seamlessly.

Photo Credit: Instagram 

One of the key highlights of the Lady Keane College activation was a makeup masterclass conducted by an experienced makeup artist, which drew strong interest from students throughout the campus. The session focused on practical, everyday beauty tips—covering base routines, quick techniques, and fragrance pairing, making it highly relatable for a college audience. Students gathered around the demonstration area, engaging actively, asking questions, and trying products firsthand. The masterclass added a hands‑on, learning‑driven dimension to the event, seamlessly integrating Oriflame's beauty offerings into an interactive and engaging format.

A Seamless On‑Ground Experience:

Anchored by Oriflame's representative and supported by the whostthat360 team, the activation flowed smoothly, balancing planned segments with organic crowd interactions. The presence of regional influencers helped drive participation, encourage confident self‑expression, and extend the event's reach beyond the campus through real‑time content creation.

Photo Credit: Instagram

Part of a Larger Journey:

The Lady Keane College activation marked an important milestone in the ongoing Northeast Influencer Yatra, which aims to engage communities, campuses, and creators across the region through authentic on‑ground experiences and digital storytelling. With strong footfall, high engagement, influencer participation, and visible social buzz, the Shillong stop set the tone for the journey ahead.

Photo Credit: Instagram

About Oriflame:

Oriflame is a global beauty and wellness brand known for its nature‑inspired products across skincare, makeup, and fragrances. Driven by a philosophy of empowering individuals through confidence and self‑expression, Oriflame combines innovation with sustainability to create products that resonate with modern lifestyles while staying rooted in care, community, and quality.