Ashish Chanchlani Rejects OTT Deal for 'Ekaki', YouTube Series Becomes Massive Hit

Ashish Chanchlani is once again in the spotlight for his new series Ekaki. The supernatural show was released on YouTube and quickly became very popular among viewers.

This project is special because Ashish tried something new. He not only acted in the series but also directed it for the first time. The show mixes comedy, sci-fi, and storytelling, making it one of the most unique digital projects in India.

Rejected OTT Deal for Creative Freedom

One of the biggest highlights is that Ashish Chanchlani rejected a big OTT deal for Ekaki. Reports say the deal could have covered most of the budget and given him a good profit. Even after getting an offer higher than the budget, he said no. He was ready to take a risk of around Rupees ten crore instead of choosing the safe option.

Chose YouTube for His Audience

Ashish made this decision for his fans. He wanted his audience to watch the series for free without any subscription. He believed that on OTT platforms, the show would become just another series. But on YouTube, it could reach more people and feel more connected to his fans.

Photo Credit: Instagram

Ekaki Breaks Records on YouTube

The response to Ekaki has been huge:

1. Final episode crossed 1 crore views in 24 hours

2. Later reached 22+ million views

3. Total views crossed 143 million

These numbers show how successful the series has become on YouTube.

Faced Big Challenges During Production

Making Ekaki was not easy. Ashish handled many roles like creator, director, writer, and actor. During production, the team faced a big problem when a hard drive crash deleted around 20% of VFX work. This caused a huge delay, but the team worked again and completed the project.

With Ekaki, Ashish Chanchlani has shown a new way to create content. He proved that creators can take risks, focus on audience, and still achieve big success without OTT platforms.