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Exclusive! Each Video is Carefully Created To Provide Expert Insights: Gunjan Shouts

Gunjan Taneja exclusively speaks to whosthat360.

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Exclusive! Each Video is Carefully Created To Provide Expert Insights: Gunjan Shouts

Photo Credit: Gunjan Shouts' Team

  • Gunjan Taneja is a content creator
  • She creates content about fitness
  • Gunjan: My vision was to create a platform...

Popular content creator Gunjan Taneja aka Gunjan Shouts exclusively connected with whosthat360. In this conversation, she gets candid about her transformation journey. She speaks about how content creation came into her life.

Here are a few edited excerpts from this delightful conversation:

Can you share a bit about your personal fitness transformation journey and how it inspired you to start the I'MWOW Health & Fitness Company? 

My personal fitness transformation journey was a pivotal moment in my life. Like many others, I struggled with maintaining a healthy lifestyle due to a hectic schedule and lack of proper guidance. Despite numerous attempts, I often found myself feeling frustrated and demotivated. It wasn't until I decided to educate myself about nutrition and fitness that I began to see real changes. I learned the importance of balanced meals, regular exercise, and a positive mindset. This newfound knowledge empowered me to take control of my health, and gradually, I noticed significant improvements in my energy levels, physical appearance, and overall well-being. This journey was not just about losing weight or getting fit; it was about discovering a sustainable, healthy lifestyle that I could maintain in the long run. 
The transformation was so profound that I felt compelled to share my experience and knowledge with others. I realized that many people face similar challenges and could benefit from the guidance and support that I had once sought. This realization inspired me to start I'MWOW Health & Fitness Company. My vision was to create a platform where individuals could find reliable information, personalized support, and a community of like-minded people committed to their health and wellness goals.  My personal transformation is a testament to the fact that anyone can achieve their fitness goals.

What motivated you to transition from a corporate career in IT and Digital Marketing to becoming a digital creator and fitness influencer in 2019?
While my corporate career was fulfilling, I often felt a disconnect between my professional life and personal interests. My own fitness journey had transformed my physical and mental well-being, and I realized I wanted to share this positive impact with others. In 2019, I decided to create content that would resonate with individuals seeking guidance on their fitness journeys. Becoming a digital creator and fitness influencer allowed me to follow my passion for fitness while inspiring others. This career shift has been incredibly rewarding, enabling me to connect with a community of like-minded individuals and make a tangible difference in their lives. 

What can viewers expect from your weekly Sunday sessions at 11 am? How do you ensure the quality and accuracy of the information shared?

Viewers tuning into our weekly Sunday videos at 11 am can expect a blend of informative and engaging content focused on various aspects of health, fitness, and wellness. Each video is carefully created to provide practical tips, expert insights, and motivational stories that inspire and empower our audience to lead healthier lives. Topics range from nutrition advice and workout routines to mental wellness and lifestyle tips. We also feature interviews with experts in the field, success stories from our community, and answers to frequently asked questions from our viewers. To ensure the quality and accuracy of the information shared, we rely on a rigorous research process. Our content team collaborates with certified nutritionists, fitness trainers, and health professionals to review and verify all information before it is presented. Additionally, we stay updated with the latest scientific research and industry trends to bring our viewers the most current and reliable information. By combining expert knowledge with a relatable and engaging presentation style, we aim to make each Sunday video a valuable resource for our audience's wellness journey. 

How has your background in corporate IT and Digital Marketing influenced your approach to building and managing I'MWOW as a leading fitness community? 

Coming from an IT background, I introduced a differentiator in the world of health and wellness by developing a comprehensive wellness app. This app provides users with personalized fitness plans, nutritional advice, and progress tracking, all in one convenient place. The app's user-friendly interface and advanced features are a direct result of my technical expertise and understanding of digital solutions. In addition, my experience in digital marketing has been crucial in effectively promoting I'MWOW and reaching a broader audience. I have utilized data-driven strategies to understand our community's needs and preferences, allowing us to create content and programs that truly resonate with them.

There is a lot more to this conversation, stay tuned for the second part.

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