Amulya Rattan to Aatman Desai: Influencers' Decode Forthcoming Trends in Content | Exclusive

Wondering what's working and what's not in social media content? We've got you covered! We connected with Snap stars to share their expertise and insights on the forthcoming trends.

Excerpts...

Amulya Rattan: "This Season, Fashion is Feeling Good..."

Snap Star, Amulya Rattan, shares, "This season, fashion is feeling good—literally and emotionally. We're leaning into soft, uplifting shades like butter yellow, baby blue, and mocha, which are quickly becoming the new neutrals. There's also a growing love for lingerie-inspired silhouettes—think sheer fabrics, delicate layering, and sculptural shapes that celebrate the body. Accessories are turning bolder too, with chunky rings, oversized sunnies, and statement bags stealing the spotlight. It's all about balancing comfort with confidence, and mixing a touch of nostalgia with a futuristic vibe."

Aatman Desai: "There is a Shift in Comedy Content..."

Snap Star Aatman Desai says, "So, now it's different in my opinion from the previous quarter, when it comes to comedy specifically, there's obviously a shift that happens very frequently when it comes to comedy because the same jokes can't work every few quarters. Slapstick humour used to work, loud humour used to work, in-your-face comedy used to work. It still works, but it's not that relevant anymore. You have to be smarter as a comedy creator. You have to make the audience feel seen; the audience has to feel relevant. You can't take your audience for granted. A lot of over-exaggeration with jokes and everything, in my opinion, doesn't really work anymore. It works sometimes, but it doesn't really work that often like it used to. There's a need for more relatability, more realness - smarter comedy basically. So, the audience is also getting smarter because they're exposed to so many kinds of jokes. They've literally seen everything. So you have to be very funny. You have to be very different than what you used to be and what everyone used to be a few months ago. And you have to be smart with comedy. So I think that is what works."

Nainika Anasuru: "Dance Is In Its Most Experimental Era..."

Snap Star Nainika Anasuru tells, "Right now, dance is in its most experimental era yet. We're seeing a surge in freestyle choreography layered with storytelling, especially through urban contemporary, semi-classical fusion, and even cinematic expressions. It's less about technicality and more about emotion. Dancers are mixing genres, breaking rules, and using movement to say what words can't. It's powerful, personal, and refreshingly unpredictable."

What do you think of the upcoming trends in the content creation? Do share your opinion in the comment section.