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Oriflame activates premium beauty experience at Central Mall, Guwahati

During the Oriflame presents Whosthat360 Northeast Influencer Yatra, a visit to Umananda Temple in Guwahati became a rare pause amid constant movement. Reached by a serene boat ride across the Brahmaputra, the historic Shiva shrine on Peacock Island offers quiet reflection, timeless faith, and calm energy. Surrounded by flowing waters and silence, Umananda stands as a moment of stillness within a fast-moving journey that invites introspection and quiet connection within.

As part of Oriflame presents Whosthat360 Northeast Influencer Yatra, Jayveer Singh explores Kohima in a single day, walking through war memorials steeped in sacrifice, markets rich with wooden craft traditions, and valleys breathing wild calm. From the silence of the War Cemetery to hilltop views wrapped in mist, Kohima unfolds as a city of memory, craftsmanship, and nature-led storytelling that stays with you long after the journey ends, quietly, deeply.

As part of the Northeast Influencer Yatra, presented by Oriflame, Millennium Centre in Aizawl hosted a lively beauty and lifestyle activation open to the city's walk-in audience. Curated by whosthat360, the experience featured fragrance discovery, a practical makeup demonstration, and influencer-led engagement, drawing steady footfall and creating an interactive space that blends everyday beauty with community participation.

Whosthat360 lands in Shillong for a soulful 24-hour city diary, as Jayveer Singh explores the Scotland of the East on the Northeast Influencer Yatra presented by Oriflame. From misty mornings at Umiam Lake and thundering waterfalls to cozy cafés, local culture, and slow hill conversations, this journey captures Shillong's quiet charm, scenic beauty, and the warmth that lingers long after the clouds lift in Meghalaya's ever-changing, music-filled mountain capital today.

Exploring Shillong's indie café scene through a proudly vegetarian lens, this food story follows Whosthat360 on the Northeast Influencer Yatra presented by Oriflame. From comforting veg breakfasts and cheese-loaded sandwiches to warm desserts and soulful coffee, Jayveer Singh shares how eating veg in a meat-loving hill city turns into a surprisingly satisfying, slow, and flavour-packed experience, one café, one cloud-filled afternoon at a time.

Discover everything you need to know about the Oriflame x Whosthat360 North East Yatra, a 13-city journey celebrating beauty, culture, and creator communities across the Northeast. From influencer-led storytelling to on-ground masterclasses, skincare demos, and Oriflame's Beauty Partner caravan, this yatra highlights authentic regional voices while showcasing real beauty rituals. A first-of-it-skind collaboration, it captures the spirit, diversity, and creativity of the Northeast in its purest form.

Maa Lalita, revered in Sri Vidya as Tripura Sundari, embodies the highest form of Shakti, beauty, wisdom, and cosmic power. The Lalita Sahasranama, revealed in the Brahmanda Purana, carries her thousand sacred names that purify the mind and align energies. Reciting the hymn strengthens devotion, clears obstacles, and connects seekers with the transformative grace and subtle presence of the Divine Feminine.

Food influencer Natasha Gandhi shares her viral Avocado Chocolate Ice Cream recipe that blends ripe avocados, dark chocolate, and homemade cashew butter into a creamy, guiltfree dessert. This MasterChefstyle treat is easy to prepare, naturally rich, and perfect for healthconscious food lovers. With simple steps and wholesome ingredients, Natasha's recipe delivers indulgence without compromise, a refreshing favourite even among cricketers.

The Northeast Influencer Yatra by Whosthat360 is a 30+ day creator movement spotlighting the talent, culture, and stories of India's Northeast. Supported by Oriflame, the journey brings together local creators, students, and emerging voices for workshops, collaborations, cultural moments, and real onground storytelling. Designed to amplify regional talent and bridge mainstream visibility gaps, the Yatra will conclude with a grand finale in Kolkata. The countdown begins as the region prepares to step into the national creator spotlight.

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