Sakshi Sindwani Becomes First Indian Digital Creator to Attend the Grammy Awards

Social media influencer Sakshi Sindwani is set to attend the 68th Annual Grammy Awards at the Crypto.com Arena in Los Angeles, becoming the first‑ever Indian digital creator to do so. Her presence with Johnnie Walker signals a decisive shift in how global stages acknowledge Indian creators as cultural contributors, not mere spectators.

A Milestone for Representation:

Sindwani's appearance places an Indian creator among the world's cultural elites, an affirmation of inclusivity, homegrown talent, and the democratization of influence that has reshaped entertainment. By stepping onto the Grammys platform as a creator, she helps dismantle legacy barriers to wider South Asian representation at marquee global events.

Powered by Johnnie Walker:

Her Grammy Week unfolds through a slate of exclusive Johnnie Walker–curated experiences. Ahead of music's biggest night, she will attend an intimate soirée showcasing the brand's cocktail craft, followed by a Sabrina Carpenter–themed party celebrating the singer's nominations, setting the tone for a high‑glam, culture‑forward week.

Couture Spotlight at the Main Event:

For the red carpet, Sindwani will wear a custom piece by Manish Malhotra, India's legendary couturier, ensuring Indian fashion heritage commands the spotlight before a global audience. Post‑ceremony, she is slated to join the Universal Music Group after‑party, toasting the night's winning acts alongside Hollywood's leading names.

Photo Credit: Instagram

"This Was Not Just a Mere Manifestation..."

Talking about this once‑in‑a‑lifetime opportunity, Sakshi Sindwani said, “I have been following the Grammys for a very long time, and to be in that space has always been a dream. To be the first Indian creator to attend this significant cultural event with a brand like Johnnie Walker is next level. This was not just a mere manifestation."

She added, "I have worked tirelessly, keeping my head down, and challenged norms to bring about a change in the industry I work in. The discipline and dedication I've shown to build this career, day after day, without giving up, is why opportunities like these come. This moment is the culmination of years of relentless work and a noble vision to bring a change, and I resonate with it truly and deeply.”

From Cannes to the Grammys:

Following her Cannes Film Festival debut in 2025, this Grammy appearance further cements the rise of Indian digital creators as essential voices shaping global culture, signaling that international platforms increasingly view India's creative prowess as meaningful cultural currency.