Lifestyle

After spending 13 years in clinical research, Zainab Shaikh argues that the beauty industry must adopt a stronger culture of safety, transparency, and evidence-backed testing. In this opinion piece, the Founder of Luxiora Cosmetics explores the gap between consumer expectations and cosmetic regulations, highlighting why brands should go beyond minimum compliance and earn trust through rigorous evaluation, documented safety practices, and a commitment to putting consumers first

Dr. Partap Chauhan is the Founder and Director of Jiva Ayurveda, and a world-renowned Ayurvedacharya and author.

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