Bis hallmarking

With fake hallmarking and counterfeit HUID scams on the rise, gold buyers need to be more cautious than ever. BIS has upgraded its verification system to make purchases safer and more transparent. In addition to HUID and purity details, consumers can now verify a jewellery item's photo and weight information. Finance influencer Neha Nagar highlights why matching all these details before buying gold can help prevent costly fraud and protect investments