Tarini Shah on Trolling: "My Approach Is Simple - Delete, Block, Move On" | Exclusive

We're back with the second part of our conversation with content creator Tarini Shah. In this exclusive interview, she shares her secrets on generating content creation ideas and offers valuable advice for aspiring content creators.

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How do you balance creative vision with audience expectations?

It's a tricky balance. We wanted to capture every layer of the disruptors we feature, but also keep it watchable in under 30 minutes. For the podcast segment, we kept it long and value-packed because impact needs depth. The challenges are shorter and snappier for pure entertainment. The final “song breakdown” segment blends both—educational and entertaining—giving audiences something fresh while still holding our vision. It's always a trial-and-error process, but our aim is to give each part of the audience something they'll love.

Photo Credit: Instagram

What's your take on social media scrutiny/trolling?

It's inevitable. Anyone can hide behind a screen and throw hate without revealing their identity—it's easier than ever. I wish it didn't exist, but that's not realistic. My approach is simple: delete, block, move on. Take online comments with a grain of salt. I try not to get too high from praise or too low from hate—just keep my head down and focus on the next thing that makes me happy.

How do you come up with your content ideas?

It just flows. With the exposure we have today, everything around you can be a story—and every story can be content if you want it to be. I've never truly run out of ideas, but I have hit creative blocks in execution. The key for me is that every new day brings a new idea, and that constant challenge keeps my work exciting.

Photo Credit: Instagram

What's your advice for aspiring digital creators?

Do what you love. Make videos on things that excite you, because somewhere out there, people are waiting to relate to you. It might take days or years, but if you do it with passion and consistency, they will find you. Be loud about what you love, and never be ashamed of it. And remember—nothing worthwhile comes without time and hard work.

What's next for Tarini?

I'm looking forward to more episodes and hopefully a second season of Disrupt Department. Alongside that, I'll continue building my three main platforms—Tarini Shah, Tea with Tarini, and Culture Collective. Each has its own identity, but together they form the foundation of my creative work. The focus is on growth, new ideas, and keeping the excitement alive in everything I do.