Exclusive! I Love the Freedom That Comes with Content Creation: Shreyaa Kapoor

Shreyaa Kapoor, who is known for her finance content, has exclusively connected with whosthat360. In this conversation, she spills the beans about her favorite part of content creation, her journey from corporate to content creation, and much more.

Here are a few edited excerpts of this conversation;

One thing you really like about content creation.

I think that's the freedom that comes with content creation. So, before I became a content creator, I was a consultant and my life was the same every single day. Like just wake up at 7:00, go to the Gurgaon office, create PPTs, create Excel models, and that's about it. And then come back home. But I think once I jumped into Content Creation, what I loved about it was that every day looks different.

Like Monday, you could be scripting, Tuesday, there's a shoot, right? Like Wednesday, you're here at an event, right? Literally, I'm defining my life here. So I think that's the part that I enjoy the most about creation, that no day looks the same. And I think I thrive in that chaos.

One thing about content creation you do not like.

I think it's one of those occupational hazards, right? Like the opinions of people that come along with content creation. And I'm in a space like finance where your looks didn't matter that much. What do you wear? Doesn't matter that much. But still, we get a lot of comments on, oh, the way you look. I remember last winter, I put on a little bit of weight. There are so many people commenting on it. And I was like, dude, the content is around finance, I'm not like a professional fitness creator. Like, why are you commenting about it? So I think it pushed me to go to the gym more often. But I didn't like that part of content creation, just the sheer amount of opinions you get from different people.

One Instagram profile with the content creator you are obsessed with.

Oh, that's such a good question because there are so many. But I think currently I really like Johnny Harris' content. So for people who don't know, he creates geopolitical content and very in-depth, very well-resourced content. And especially for someone who's coming from like an educational niche like myself, I really like his content because even in like 90 seconds span, he's able to put so much information. So, I think that's the profile that I am kind of currently obsessed with. 

One profile you can't tolerate on your feed.

If you'd asked me this question 2 years ago, I would have said probably like one of those cringe-worthy pages that come up. But now I really enjoy that. Like, have you heard that song Baby Comedown? Like it's all over my feet now because I I think I only consume cringe content at this point. I'm so embarrassed to admit, but I think, yeah, so there's no profile. Like, I think the algorithm knows me so well that whichever phase I'm in, that is the kind of profile that keeps popping up. So yeah, I am. I am in my cringe phase at this point. 

One message you would like to give budding finance content creators.

Just be consistent. I have seen too many creators just be at the mercy of an algorithm that OK my content not working currently so I will just stop creating. Don't do that because someday or the other your content will pick up and you just need one viral video to really be noticed. But just be consistent. Even if not every video reaches 1,000,000 likes or reaches a lot of people. Even if you can make a difference in the lives of one person or 2 people, that's what finance content is about. If you can like I remember when I started and had like 1000 followers, people used to message me saying that you are the reason why we started investing or you are the reason why we are not doing a fixed deposit. So even if you can make that much of a difference, just keep at it. Don't worry about the algorithm.