Oriflame Turns Kohima's OLD NST into a Beauty Hub
The Yatra arrives in Kohima with a lively street-side activation, setting up an open and accessible beauty zone in the heart of OLD NST.
Oriflame at OLD NST:
City Energy Unfolds:
Surrounded by everyday movement, locals and passers-by pause to explore, adding a natural flow of conversations and steady crowd interest.
Influencers in Action:
Regional creators engage directly with the audience, capturing candid moments and turning real-time interactions into digital stories.
Fragrance Spotlight:
Perfume trials attract attention as visitors discover new scents, compare choices, and engage in quick, sensory experiences.
Everyday Beauty Talk:
Short, engaging tips and casual conversations replace formal demos, making beauty feel simple, relatable, and easy to adopt.
Walk-In Experience:
The open format allows visitors to explore freely, try products, and interact without structure, keeping the vibe relaxed and inclusive.
A Kohima Chapter:
The OLD NST activation adds a grounded, community-driven touch to the Yatra, highlighting the power of beauty in everyday public spaces.
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