Oriflame Turns Kohima's OLD NST into a Beauty Hub

The Yatra arrives in Kohima with a lively street-side activation, setting up an open and accessible beauty zone in the heart of OLD NST.

Oriflame at OLD NST:

City Energy Unfolds:

Surrounded by everyday movement, locals and passers-by pause to explore, adding a natural flow of conversations and steady crowd interest.

Influencers in Action:

Regional creators engage directly with the audience, capturing candid moments and turning real-time interactions into digital stories.

Fragrance Spotlight:

Perfume trials attract attention as visitors discover new scents, compare choices, and engage in quick, sensory experiences.

Everyday Beauty Talk:

Short, engaging tips and casual conversations replace formal demos, making beauty feel simple, relatable, and easy to adopt.

Walk-In Experience:

The open format allows visitors to explore freely, try products, and interact without structure, keeping the vibe relaxed and inclusive.

A Kohima Chapter:

The OLD NST activation adds a grounded, community-driven touch to the Yatra, highlighting the power of beauty in everyday public spaces.

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